Church’s Texas Chicken has announced a significant international expansion, with plans to open more than 600 new restaurants in China over the next several years.
Expansion Overview
- New Market: China (27th international market)
- First Location: Shanghai, expected to open Summer 2026
- Total Planned Locations: 600+ restaurants
Strategic Partnership
- Partnering with Deke Shengtang, a leading local quick-service restaurant (QSR) operator
- The franchise agreement is designed to ensure effective local market adaptation while maintaining global brand consistency.
Growth Strategy
- This expansion follows sustained growth in both European and Asian markets projected for 2025.
- Church’s already operates in several Asian markets, including:
- Indonesia
- Malaysia
- Singapore
- Thailand
- The Philippines
Brand Positioning
- Focus on Southern-style comfort food, including:
- Fried chicken and tenders
- Honey-butter biscuits
- Classic sides and desserts
- The brand emphasizes a combination of distinctive flavors, value-oriented offerings, and community-focused branding.
Company Background
- Founded in San Antonio, Texas in 1952
- Operates 1,400+ locations across 22 countries
Key Takeaway
The expansion into China represents a significant milestone in Church’s Texas Chicken’s global growth strategy, positioning the brand to access one of the world’s largest and most competitive consumer markets.
Source: Brandon Champion, MLive
https://www.mlive.com/business/2026/04/popular-fried-chicken-chain-plans-600-restaurant-expansion-into-major-market.html