Economic development leaders across Texas are increasingly prioritizing quality of life as a core strategy for sustaining growth, according to an in-depth report by Taylor Williams for REBusiness Online. While job creation and infrastructure remain foundational, communities are now focusing on housing affordability, entertainment, culture, and livability to remain competitive as population growth accelerates.
The article highlights how several Texas cities are adapting to this shift:
Bonham, northeast of Dallas, is leveraging relatively affordable housing and adaptive reuse of historic downtown buildings to attract families, retirees, and commuters. The city is also investing heavily in water and sewer upgrades to support long-term growth.
Edinburg, in the Rio Grande Valley, is diversifying beyond its industrial and cross-border trade roots by expanding healthcare, education, and residential development. City leaders are pairing infrastructure improvements with workforce development initiatives to enhance the daily lives of residents.
Irving is capitalizing on major corporate investments, including Wells Fargo’s regional headquarters, by expanding dining, entertainment, housing options, and adaptive reuse projects. The city is also experiencing strong growth in advanced manufacturing, aerospace, and logistics, which are closely tied to DFW International Airport.
Lancaster, located south of Dallas, continues to attract large-scale industrial and manufacturing projects while revitalizing its downtown area with new restaurants, retail, and entertainment options. Officials say the city still offers substantial value and affordability compared to other North Texas suburbs.
Tomball, near Houston, is pursuing experience-driven retail, entertainment, and cultural projects while implementing a multi-pronged strategy to preserve housing affordability. Adaptive reuse, infill development, and “missing middle” housing are key components of its approach.
Across all five communities, economic development professionals emphasized that attracting businesses today requires more than incentives and available land; it requires walkable downtowns, diverse housing options, cultural amenities, and infrastructure that supports everyday life. These investments, they argue, not only attract employers but also help retain residents and build resilient local economies.
Source: REBusiness Online (Texas Real Estate Business magazine, November 2025 issue)
Author: Taylor Williams
Original story: https://rebusinessonline.com/texas-economic-development-professionals-focus-on-quality-of-life/