Texas Roadhouse’s signature rolls have gained popularity beyond the restaurant, and the company responsible for their retail version also produces another prominent bread brand.
Behind the Rolls
- Texas Roadhouse partnered with The Marzetti Company to launch its store-bought frozen mini rolls in 2024.
- The product was initially available exclusively at Walmart but is now offered at additional retailers.
About Marzetti Company
- The company began as an Italian restaurant in Ohio in the 19th century.
- Today, Marzetti is a leading U.S. food manufacturer producing a variety of products, including:
- Dressings and dips
- Baked goods for brands such as Chick-fil-A, Buffalo Wild Wings, and Arby’s
Connection to a Beloved Brand
- Marzetti acquired Sister Schubert’s in 2000.
- Sister Schubert’s is a popular Southern brand recognized for its frozen dinner rolls, particularly Parker House-style rolls.
- Both Texas Roadhouse and Sister Schubert’s rolls use similar baking techniques and ingredients, such as real butter and sugar.
How the Products Work
- The rolls are partially baked before being frozen.
- Consumers complete the baking process at home, recreating a fresh-baked experience.
- Texas Roadhouse rolls feature a honey cinnamon glaze, which provides their signature flavor.
Key Takeaway
This partnership demonstrates how major food manufacturers like Marzetti bring restaurant-quality products to retail by leveraging expertise across several well-known brands.
Source: Lindsey Reynolds, AOL
https://www.aol.com/articles/company-behind-texas-roadhouses-store-153000680.html